Recent promos, stunts, Ad spots and such
TRAGEDY GIRLS | Instagram Trailer
Trailer for TRAGEDY GIRLS, cut down to :60 seconds and optimized for social media: you don't have to turn your phone sideways or turn the volume on to enjoy it. This is America – ain't nobody got time for that.
The Little Hours | Critical acclaim
A series of ad spots to promote the film's VOD release. Wanted to convey that the film received a ton of critical acclaim during its theatrical run, but that it doesn't take itself too seriously.
Furthermore, we used these spots to more effectively target fans of the film's cast during our ad campaign. Someone might love (e.g.) Nick Offerman, but won't necessarily stick around through a whole trailer (or even a :30 spot) for long enough to see that he's in the film. BUT if his mug is all up in the spot from the first frame, the content is that much more relevant to the target audience. This fusion of entertaining content and thoughtful ad strategy is key to my work.
THE LITTLE HOURS | Aubrey Plaza x Nuns x Weed
This was one of the ideas we pitched to help land us the film in the first place. The premise was simple: CUT has an ongoing YouTube series called "Strange Buds", in which odd pairings/groups of folks (e.g. a rabbi, a priest, and an atheist) smoke a bunch of weed and have a conversation. Aubrey Plaza plays a rather profane nun in the film, so we figured, "why not have her smoke weed with a nun?" Instant concept, instant distribution, instant success: the video was picked up in every culture outlet imaginable, was watched 15MM+ times across YouTube/Facebook, and quickly reached the front page of Reddit.
Best of all, it was produced for nearly nothing, thanks to a clever arrangement of timing and logistics.
(NOTE: I also wanted to film Aubrey walking down Hollywood Boulevard with a donkey in tow, but the animal permits were prohibitively expensive)
The Little Hours Trailer: Tastefully censored
Facebook would not allow us to put any ad spend behind the trailer because it's rife with profanity, but we needed to promote it. So I came up with a fairly elegant solution.